——INNOMASTER is a wall and flooring materials manufacturing company with the vision of "European original design, digital printing technology, creating aesthetic spaces for the new generation, making life better."
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About INNOMASTER
Bringing Art into Your Life
About the Founder
Mutual Fulfillment and Shared Achievement
Career Highlights:
- - In 1993,Michael established his first mainland China flooring marketing team in Shenyang.
- - In 1998, with the implementation of the national natural forest protection project, michael founded Wankelong Wood Industry Co., Ltd., laying the foundation for strategic awareness.
- - In 2000, registered the "ELEGANT LIVING" trademark, pioneering a new category of solid wood composite flooring in China.
- - In 2002, Michael reached a cooperation intention with Armstrong, the top-ranked publicly listed company in the U.S. wood flooring industry.
- - In 2004, the first phase of the ELEGANT LIVING factory in Zhongshan,Guangdong,China opened, becoming a preferred partner of U.S. companies such as Mannington, Armstrong, and Columbia, and quickly becoming one of the most popular Chinese companies in the industry.
- - In 2005, awarded the "Technological Progress Award" in the flooring industry for the years 2003-2004.
- - In 2007, ELEGANT LIVING achieved exemplary growth in the wood flooring industry, maintaining a 40% annual growth rate for five consecutive years.
- - In 2008, held a strategic partnership ceremony with Malaysia's Samling Global, a company with three listed companies, in Beijing, making Samling Global a controlling shareholder of ELEGANT LIVING.
- - In 2010, awarded the "Most Influential Figure in China's Flooring Industry for 15 Glorious Years" by the China Forestry Industry Association.
- - In 2013, concurrently appointed as the head of ELEGANT LIVING Customized Home, leading ELEGANT LIVING towards the direction of large-scale home furnishing.
- - In 2016, re-established the INNOMASTER brand and pioneered a new category of digital printed wall and floor panels, using original European designs to create a new aesthetic for modern home spaces.
- - In 2019, INNOMASTER was selected as the exclusive supplier of flooring for the Suofeiya Home Collection Co., Ltd.
- - In 2022, INNOMASTER and the Suofeiya Home Collection Co., Ltd. jointly established Sofia (Zhongshan) Home New Materials Co., Ltd.
Michael Liu—Founder/Chairman of INNOMASTER
Over 30 Years of Contribution to China's Building Materials Industry⸺
Graduated in 1983 from the College of Finance and Economics, National Taiwan University.
Major Achievements:
- Distinguished Figure in the 30-Year History of China's Wood Products Industry
- Meritorious Figure in 30 Years of China's Eco-friendly Home Furnishing
- Leader in the Solid Wood Composite Category of China's Flooring Industry
- Patent Holder for Antique Flooring in China
- Pioneer of a New Category of Digital Printed Wall Panels/Flooring in China
Life & Business Philosophy:
Mutual Fulfillment and Shared Achievement.
Headquarters
INNOMASTER HOME
INNOMASTER Home (ZhongShan) Co., Ltd. is a global new material company integrating design, research and development, production, sales, and service. In 2016, INNOMASTER established its headquarters and supply chain center in Zhongshan, a logistics hub in Guangdong, China. Covering an area of 30,000 square meters and employing over 300 staff, it is one of the professional companies worldwide to first adopt digital printing technology for mass production of wall panels and flooring.
INNOMASTER has set up a product design center in Modena, Italy, a laminate flooring manufacturing base in Zhengzhou, Henan, China, and an export-oriented factory in Vietnam. Its products are exported to North America, South America, Europe, Southeast Asia, and other regions. The company has established sales subsidiaries in South China, East China, Central China, Northeast China, Taipei, and Hong Kong, with a total of over 300 stores distributed nationwide and globally.
INNOMASTER's digital printing technology has received official certification as a high-tech enterprise and has also been granted invention patents.
INNOMASTER's headquarters in Zhongshan,Guangdong,China, has an annual production capacity of 2.6 million square meters of wall panels and 2 million square meters of engineered hardwood flooring.
INNOMASTER's Product Physical Performance Testing Laboratory
INNOMASTER's manufacturing base in Zhengzhou, Henan,China, has an annual production capacity of 4 million square meters of laminate flooring.
INNOMASTER's Vietnam factory has an annual production capacity of 3 million square meters of engineered hardwood flooring.
Store Image and Product Display
Our Business Partners
INNOMASTER HOME
